We’ve tracked $80M of spending on almost 170 AI-generated political ads this year – it’s weird
“You guessed it! AI was definitely used to generate these silly video clips.”
What happened
Researchers at the Wesleyan Media Project have counted almost 170 political ads made with AI in this year's U.S. midterm campaigns, with about $80 million spent on them. Fewer than a third said AI was used; one that did carried the disclaimer “You guessed it! AI was definitely used to generate these silly video clips.”