Swedesboro Brewing Co. made an AI spokesperson and she's getting 'mean comments' from its beer drinkers
“This makes me want to drink your exceptionally average beer even less”
What happened
A South Jersey craft brewery introduced an AI-generated "virtual brand ambassador" named Sarah on Instagram, and dozens of its customers responded with disgust. After a week of backlash, the brewery had Sarah read the negative comments aloud in a "Mean Comments" video, which drew an even harsher response.