Google Updates Guidelines to Punish Sites That Use Fake Bylines and AI-Generated Headshots
“Any form of deception makes a page untrustworthy to both users and our automated quality systems”
What happened
Google has added a paragraph to its guidance for websites saying that invented author names, false credentials and AI-generated headshots count as deception and mark a page as low quality. The change follows reporting on sites that published under journalists who do not exist.