National Trust pauses TikTok ads after AI content ‘error’
“This was an automated feature from TikTok Ads which produced AI generated adverts in error.”
What happened
The National Trust, a British heritage charity, has paused all its TikTok adverts after AI-generated ads inviting people to become members appeared in its name. The charity says an automated TikTok Ads feature produced them in error, and it is working with TikTok to find out how.