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Stay 30 Days, Get $4 Million! Fake Challenge Videos Are a New Headache for Hotels

“we had four different people call our front desk asking about this particular challenge”

— Skift

What happened

AI-generated videos on TikTok and Instagram promise cash prizes for staying at real hotels without leaving, including $4 million for 30 days in Disney World's Cinderella Castle. A resort in Sedona, Arizona took four calls in one weekend, plus an email from a travel agent in South Korea, from people hoping to sign up for a contest that does not exist.

Read it at Skift ↗ (paywalled)